Sold out for every home game so far this season, Everton are on pace to break their single season attendance record in 2016-17.
The club has sold out each of its first six home games, including Saturday’s upcoming match against Swansea.
Everton have sold 32,000 season tickets, equating to 80 percent of Goodison Park’s 39,572 seats..
Ronald Koeman and billionaire owner Farhad Moshiri deserve some plaudits in Everton’s attendance record so far this season.
But they can’t take all the credit.
Everton wins Best Fan Engagement & Best Marketing Campaign awards
Everton won the Best Fan Engagement and Best Marketing Campaign awards at the highly esteemed Football Business Awards in London last week.
The club’s two main focus areas – Fans’ Forum and the 2016/17 Season Ticket campaign, called ‘Nothing Will Be The Same’ – were the principal reasons Everton won both awards.
Centered around Alan Ball’s famous and timeless quote, “Once Everton has touched you, nothing will be the same”, the Toffees season ticket campaign featured current and former Everton players standing in solidarity alongside supporters.
Richard Kenyon, Everton’s Director of Marketing and Communications, recently spoke to the Liverpool Echo about the club’s achievement.
“It is obviously very pleasing to have received these awards and to be recognised as best practice within our industry, but the most satisfying aspect is that both awards are in recognition of the work we do in collaboration with our fans.
“Ideas, energy and lots of hard work from both our staff and fan groups – not least the Fans’ Forum – have led to these successes and I’m sure this recognition will give us all a boost to keep up the good work.”
It takes a lot to get prepared for a home match at Goodison Park. Have a look at the kind of preparation it takes to host almost 40,000 Toffees.
Everton’s young following
Club officials are also excited about the increasing proportion of young season ticket holders. About a quarter, or 8,000, season ticket holders are 22 years old or younger, a stat that bodes extremely well for future Everton teams.
It’s an increase of 1,600 season tickets from the previous season.
Could Goodison Park sell out every home game during the 2016-17 campaign for the first time in club history?
It’s too early to tell but Everton must feel good about the prospect. The club has already sold out the first six matches, or 32 percent of the entire campaign’s home games.