With James Rodriguez having an astonishing 46.1 million followers on Instagram and multiple sponsors, you can’t help but wonder how much extra cash the player alone can bring to Everton.
According to Forbes, James Rodriguez has signed deals with some incredibly big names over the last few years. He’s penned deals with Calvin Klein, Huawei, Libertex and also major clothing brand, Adidas. Those are some serious brands and with them will come serious money. They know that now that Rodriguez has signed for Everton, his name is appearing on more news outlets by the day.
These brands will obviously want to make sure he is seen wearing their particular clothes or using their particular tech. Couple this with the fact that James Rodriguez is a regular poster on Instagram and he’ll bring a whole new audience to Everton, it also allows Everton to expand their markets in South America, an area not really touched upon by the club.
This brand new global audience will become more engaged with the club, they’ll follow more Everton players, interact more and they’ll watch more games. Then these companies may want to sponsor other players in the squad or, with all the new attention the team is getting, new sponsors may come along for both players and the team, meaning more money for the club as a whole. It could even bring in bigger names to the team and the Everton brand could jump up to a consistent top 6 club.
🔵 | Comunicado Oficial: James Rodriguez. ✍️#AlóJames
— Everton (@Everton) September 7, 2020
You can see an incredible difference in the current team’s social media followers compared to the Toffees new signing. For example, compared to Rodriguez’s 46.1M, Richarlison has 2.7M, Moise Kean has 1.7M and Sigurdsson only has 229k.
That’s an unbelievable amount less and the global span that their social posts reach is merely a drop in the ocean in comparison. With the introduction of such a big social player to the squad, you’d expect these numbers to increase by the hour.
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When it comes to the sponsors themselves, they always want to keep consistency with their endorsed player. For example, Harry Kane is sponsored by Nike, so he wears their boots (at present Nike Hypervenoms) and, being a Spurs player, he wears a Nike football kit.
This keeps Kane “on brand” with Nike. With James Rodriguez being sponsored by Adidas, this could potentially flow onto a new Everton kit sponsor at some point in the near future. Even though a new 3 year deal with Danish manufacturer Hummel has just been announced, you never know what might happen.
Signing Colombia’s biggest and most famous footballer also allows Everton to expand their grasp on South American football. The South American contingent of Allan, James Rodriguez, Richarlison, Yerry Mina and Bernard is a piece of evidence the expansion project has begun and the Toffees are targeting the American continents.
When PSG struck a deal with Air Jordan and made Kylian Mbappe and Neymar wear the PSG-Air Jordan jerseys, the Paris club shirt sales boosted by 437% in the USA. James Rodriguez is a popular figure and his shirt sales are expected to bring a huge amount of revenue as well.
A number of years ago social influence didn’t have the pull it does today. But now any brand, whether it be clothing, make up, cars or even football teams, get a phenomenal amount of their attention and audience from social platforms, such as Facebook and Instagram.
You get a new signing with as many followers as James Rodriguez and you’re making a smart move both on and off the pitch. Well done Don Ancelotti.