Everton have announced a new structure for its Official Membership program heading into the 2025/26 season that will usher the club into the new Hill Dickinson Stadium at Bramley-Moore Dock.
One of the goals of the plan, entitled Forever Blue, appears to be a streamlining of the ticketing process for the new stadium, an issue that proved problematic during the final days at Goodison Park, where the controversial tiered structure based on match attendance made the purchasing process more cumbersome than it needed to be.
The club says it including an "ongoing consultation with fans" in order to develop this new program, which includes three tiers: Forever Blue Digital, Forever Blue, and Forever Blue+, each coming with its own benefits and a greater cost depending on the level.
One thing that Everton was clear about was that this is a full-on replacement for the previous program, and that any fans who set their membership to auto renew will need to sign up for Forever Blue, but that auto renewal will be able to be used for subsequent seasons, starting with the 2026/27 campaign.
Benefits of the program include priority access to single match tickets and the season ticket waiting list for Hill Dickinson Stadium, as well as one free WSL match at Goodison Park per season and free entry to men's U21 matches. Access to EvertonTV, retail discounts, and the Forever Blue Rewards system are also listed as perks of the membership.
The Forever Blue Digital tier is free, but paid tiers are £35 for adults, £20 for teens and juniors, and £10 for infants at the Forever Blue level, while the Forever Blue+ is £60/£40/£25 for the same groups. Check out the website for how each tier differs from the other.
The program is another sign of things to come for the club, with the announcement of the opening match at Hill Dickinson coming next week.