Everton’s move to their new home at Bramley-Moore Dock is gathering momentum, with preparations for the upcoming season well underway. One notable milestone is becoming visible: the stadium’s official naming rights partner, Hill Dickinson, will soon leave its mark.
The branding of the renowned local law firm will be prominently displayed on the roof of the ground, a clear sign that the Hill Dickinson Stadium is starting to be ready not just structurally, but in identity too.
Ceiling the deal! 🎨🏟️@Everton's official naming rights partner, Hill Dickinson, will soon have their name proudly emblazoned on the roof of the stadium that bears their name! pic.twitter.com/gRrzo8fODa
— Hill Dickinson Stadium (@EvertonStadium) June 20, 2025
Although the latest move is not yet completed, the stadium’s naming will be visible during the final test event against Roma and the highly anticipated Premier League home opener against Brighton. Aerial views are expected to reveal the Hill Dickinson branding across the roof or surrounding areas, adding a striking visual to mark Everton’s new chapter.
It remains to be seen whether the logo will be adapted to feature Everton’s traditional blue or retain Hill Dickinson’s existing white colouring.
The news has sparked calls from Everton fans for more prominent club branding around the new stadium, as many have pointed out the noticeable absence of the club crest and other Everton-specific decor ahead of August’s fixtures.
Supporters have voiced their concerns, with comments like, “Compared to Goodison, from the outside, it doesn’t instantly scream Everton,” and “When is the Everton branding going up? This should come before any naming rights signage,” reflecting the growing frustration.
The video within the X messages have showcased the sleek design of the Hill Dickinson Stadium, but left fans feeling that it lacks the unmistakable identity of the club. As anticipation builds for the historic move, many are hoping to see more visual elements that truly reflect Everton’s legacy and presence.
Other comments reflect ongoing frustration with the choice of naming rights, with many fans feeling that "Hill Dickinson" doesn’t suit a sports stadium. Phrases like “Embarrassingly bad name,” “Feels like a Sports Direct rebrand,” and “They need to scrap this partnership ASAP” capture the dissatisfaction among supporters.
However, excitement around visiting the new stadium remains high among the fanbase, especially with the hope that upcoming design elements will better reflect Everton’s proud identity. Supporters are eager to see the club’s heritage honoured through thoughtful aesthetics that match the passion and stature of both Everton and its historic fanbase.