Bournemouth 2 Everton 1: Coleman late own goal gifts Cherries win
Having clawed the match back to 1-1 the Blues then gave the game away with the Irishman's injury-time own goal.
Everton have now gone a record twelve matches without a win in the Premier League an astonishingly bad run and it has now in danger of becoming a serious hoodoo.
As I feel like I've said so many times, I don't know what can be done to turn around this Titanic of a football club. It is a real and particular form of purgatory supporting the Toffees and it only seems to get worse.
The team has a long established record of finding a way to snatch defeat from the jaws of victory. Once more they managed to do it again this afternoon.
Despite the obvious huge problem his side has scoring goals, Sean Dyche once again fell back on his 4-4-1-1 formation with no attempt to find a way to create more chances and goals, as I and so many others have said so many times he needs to do.
His side are playing the same way week after week after week and nothing is changing to make me feel that Everton can now stay up this season. No one else would survive such a terrible run.
I have been reluctant to say this but I am coming to believe now that the only thing that can be done is to jettison him and find another coach before it is too late. But, given the uncertainty surrounding the club that almost certainly cannot be done.
That is not a choice that I would advocate if there was any alternative with this club having done it so many times in the past.
But frankly unless Dyche shows he is ready to be more tactically imaginative and quickly, this campaign could effectively be over very soon.
The manager started Dominic Calvert-Lewin up front on his own and the striker has now gone yet another game without a goal.
He had a decent shout for a penalty, but apart from that the Blues didn't create much as we have seen time after time.
Bournemouth eventually took a deserved lead in the sixty-fourth minute and that looked as though it would be enough as this Toffees team almost never comes back from a goal behind.
However, late on substitute Beto (who I thought should have started but didn't come on until almost eighty minutes had gone) came on and equalised, potentially giving Everton at least a point.
But of course, once more the football gods decided against it and Coleman's catastrophic error gifted the hosts all three points.
What is there that can be done? I am all out of ideas and cannot see a positive way forward until this manager realises that he has to win football matches!
Everton now have some monumental home matches coming up and given the appalling record this team has at the Grand Old Lady, how on earth is this team going to get the points needed?