With television deals hitting new precedents for enormous payouts, there has never been a better time to secure Premier League football than right now. The money being injected into football will only become more lucrative as time goes on, fortunately for Everton, it appears we have been taken over by Farhad Moshiri at the perfect time.
Naturally, the larger shares of the riches go to the best clubs, of which English football has more than any other league, an elite that Everton currently strive to join. But with so many strong clubs, how is it possible to break into the top 6 now? I think copying the model that Spurs used will be the clearest way that is still viable, long gone have the days when a billionaire spending all of their money meant certain success.
It was only a few seasons ago when Everton were battling Spurs for similar positions, and now they are considered a top 3 team in the Premier League. The chairman, Levy, was a large part of their success. Through bullish transfer and contract negotiations, Spurs have managed to secure top, top quality on relatively limited contracts. It was only last year that Eriksen stopped earning a measly £35,000 per week, which for a player of his quality is highly undervalued, this is despite having more reasonable offers from other clubs.
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Levy was able to secure Eriksen and others for cheap, and then on relatively small weekly contracts by being bullish, only possible due to the lofty ambitions the club were setting for themselves. Sound familiar? Farhad Moshiri has let the footballing world know that Everton ultimately plan to win the Premier League and enjoy European success, he has so far made all the initial steps that convince us he means business.
But promises of ambition and success in the future are not enough, we need to sign future stars, which is something Everton have been doing for some time now naturally, via the academy. To emphasise this direction, Moshiri brought in Steve Walsh, so all in all it looks like we are making all the right moves. At this rate, if we can’t break into the top 6, Moshiri’s will can forge a top 7; problem solved.
Up the Ev.