Everton going back for Broja makes no sense

Reports today claim the Toffees are one of several clubs looking to take a punt on Armando Broja this summer as Chelsea are ready to sell.
Armando Broja, Fulham FC v Newcastle United - Premier League
Armando Broja, Fulham FC v Newcastle United - Premier League / MB Media/GettyImages

The Albanian international was an alleged target for Everton a while back but nothing came of it and last season he eventually moved to Fulham on loan.

Now, according to reports that possibility of a move to Merseyside is back on the cards.

His short trip from one West London club to the other, didn't exactly work out though and Broja made little impact at the Cottage, playing mainly as a substitute as he had for Chelsea too.

Broja was a highly rated young centre-forward a few years ago and was quite sought-after with a number of Premier League clubs (including Everton) supposedly showing interest in him.

Since then his career has somewhat run into the sand recently and his latest stint at the Cottagers has not helped him to kick-start it.

Chelsea are looking at offloading players like Broja - who are surplus to requirements - as they want and need to sell, to trim their bloated squad because they face a possible breach of the Premier League's PSR strictures, which of course cost the Blues so much last season.

However, the alleged asking price for the Albanian is around £25 million, which is frankly ridiculous and shows just how out-of-kilter player prices have become in today's transfer market.

That kind of money for a player who has hardly set the Premier League alight, does not seem a very good investment at all.

And I am quite sure Everton would not be willing or even able to spend that sort of cash anyway on a still largely unproven individual at this level.

Certainly not with all the continuing financial and ownership uncertainties hanging over them.

In addition, the club have offered Dominic Calvert-Lewin a new contract, clearly indicting the priority is to keep their existing and established centre-forward rather than invest in a new one.

Any money that is available this summer will need to be focused on bringing in more pace and genuine attacking width in particular, while strengthening in central defence is also important, especially if Jarrad Branthwaite does ultimately leave.